Privacy Policy
Your privacy is important to The Last Ark Orphanage Inc. (“TLAO”). This privacy policy (“Privacy Policy”) describes how we collect, use, disclose, and protect your personal information.
In this Privacy Policy, the words “we” and “our” mean TLAO. Please read this Privacy Policy in its entirety to understand how we will handle the privacy of personal information that you provide through the areas defined below.
This Privacy Policy applies to the following areas (collectively our “Website and Online Communications”):
- Our website, thelastark.com
- Our social media properties including, but not limited to Facebook, YouTube, Twitter, and Instagram (collectively “Social Media Sites”)
- Our mail, email, text, and phone communications including, but not limited to marketing, event, advocacy and fundraising communications.
Please remember that this Privacy Policy applies only to information collected by our own Website and Online Communications. We are not responsible for the privacy practices of websites or communications networks that are operated or owned by third parties. For example, links to other third-party websites, including those of our corporate supporters and partners, can be accessed from our Website and Online Communications. Please be advised that the privacy policies of those third-party sites or communications platforms operated by third parties may not be consistent with this Privacy Policy.
TLAO may use and disclose the information that you provide through our Website and Online Communications or other communications channels only for purposes permitted or required by law, for purposes described in this Privacy Policy, or for purposes which you might authorize.
TLAO also has developed Terms of Use found at thelastark.com that describe your responsibilities when using our Website and Online Communications. Please read our Terms of Use carefully.
Changes to the Policy
TLAO may change this Privacy Policy at any time. Please refer to the Privacy Policy regularly because your use of the Website and Online Communications signifies that you agree to be bound by this Privacy Policy.
What information does TLAO collect?
In several areas of our Website and Online Communications, we collect user-submitted personally identifiable information, such as your name, address, email address, and telephone number. In order to access certain areas on our Website and Online Communications, you may need to first provide personally identifiable information to become either a registered user or a subscriber. TLAO also collects anonymous demographic information, which cannot identify you personally, such as ZIP code, gender, or interests. We may append to the data you provide additional data from publicly available sources in an effort to enhance your relationship with TLAO.
We may collect information about your interaction with our Website and Online Communications. For example, we may use website analytic tools on the Website to retrieve information such as the site you came from or the keywords you used to find the Website. We will also use technologies, such as cookies and pixel-based tracking, to collect information about the pages you view, the links you click on and other actions you take on the Website. We use these technologies to provide a more useful and engaging experience to Website visitors, to understand who uses our Website and Online Communications and to display content, deliver services or carry out the transactions you have requested.
Internet Protocol Address
We collect an IP address from all visitors to our Website. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, administer our Website, analyze trends, track users’ movement, gather broad demographic information for aggregate use in order for us to improve the Website, and deliver customized, personalized content. IP addresses are not linked to personally identifiable information.
How Does TLAO Secure My Information?
TLAO provides visitors to our Website and Online Communications with a secure experience when making a donation or purchasing merchandise through them. We work with Payment Card Industry Data Security Standard (PCI-DSS) compliant vendors. When personal information is transmitted, it is protected through the use of industry-standard security technology, such as the Secure Socket Layer (SSL) protocol.
Even with these measures in place, you should take special caution when using publicly accessible computers or transmitting personal information over unsecured wireless networks.
In addition, on certain Website pages, we offer visitors the opportunity to provide comments or other user-generated content. You may also be able to comment on Social Media Sites or while using our Applications. Any information that you disclose when posting a message to these areas, along with the screen name or ID used, becomes public. We are not responsible for any personally identifiable information that you choose to disclose in the public areas of our Website and Online Communications.
Donor Privacy
TLAO does not sell, rent, or exchange its donor list. For direct mailing purposes, we do use publicly available information and participate in co-ops to find new donors. This Privacy Policy outlines how donor information is used.
How does TLAO use my personal information?
TLAO collects and uses your personal information to circulate news about TLAO and our programs, to promote events, to acquire new members and subscribers, to operate the Website and Online Communications, and for other internal marketing, promotional, advocacy, and fundraising purposes.
We may use your personal information, demographic information or usage information that we collect about you: (1) to provide you with information or services or process transactions that you have requested or agreed to receive; (2) to enable you to participate in the features of an Application or Website, including event registration, fundraising, or GPS mapping; (3) to improve an Application or our services, to customize your experience on the Application or Website, or to serve you specific content that is most relevant to you; (4) to contact you with regard to fundraising and otherwise or (5) for purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy.
Outside Contractors
TLAO may employ independent contractors, vendors and suppliers (collectively, “Outside Contractors”) to provide specific services and products, such as to help us perform statistical analysis, to identify you as an animal welfare donor, to send you email or postal mail, process donations or send email or other messages on your behalf. Access to your personally identifiable information by these Outside Contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function. We also require that these Outside Contractors protect the privacy of your personally identifiable information consistent with this Privacy Policy.
Other
TLAO may release personal information if we believe that the law or legal process served on TLAO requires it, to protect and defend the rights or property of TLAO, or in an emergency, to protect the personal safety of an identifiable visitor or the public.
How does TLAO use cookies and pixel-based tracking?
The TLAO Website and Applications use “cookies,” “pixels,” and other similar technology to gather information about your website activities, measure advertising campaigns, to ensure the integrity of the registration and transactional processes, and display relevant and/or personalized content to you on the Website and other media networks. Any personally identifiable information shared with or gathered by these media networks is considered confidential. To protect our visitors, we don’t use these technologies to save payment or credit card information.
Most Web and mobile browsers automatically accept cookies and pixels, but you can usually modify your browser setting to decline if you prefer. If you choose to decline the use of these technologies, you may not be able to fully experience the interactive features of the Website and Online Communications you visit.
How Does TLAO Use My Email Address?
If you receive email from us, you may opt out of receiving email at any time by unsubscribing using the link we provide at the end of our emails.
How You Can Control the Use of Your Data
While nonprofits are considered exempted from many new privacy regulations, including the California Consumer Privacy Act, at TLAO we are making a good faith effort to follow the most important tenants of these new privacy laws:
- TLAO does not sell, rent, or exchange our supporter list.
- If you have questions about the ways we’re using your personal information beyond what we’ve described above, please contact privacy@thelastark.com
- You may request the deletion of your personal information by contacting privacy@thelastark.com
- We will not discriminate in pricing or services against people who have requested actions under this privacy policy.
EU General Data Protection Regulation (“GDPR”) Considerations
TLAO does not intend to solicit users from within the European Economic Area (EEA) to visit its Website, Applications, or Social Media Sites. TLAO commits to continue to follow safe data handling processes and will follow European data privacy laws and regulations to the extent applicable.
If the processing of your personal information is subject to the GDPR, and your personal information is processed based on legitimate interests you have the right to object to the processing on grounds related to your specific situation.
If the processing of your personal information is subject to the GDPR, you also have certain rights to request to have your personal information deleted, request that your personal information be restricted, and to ask for portability of your personal information.
To the extent they are applicable, you can exercise these rights (including making these requests) by emailing us at privacy@thelastark.com. Please put the statement “GDPR Privacy Rights” in the subject of your request, as well as your name, country, or region, and enough information to allow us to respond. If your use of our Website, Applications, or Social Media Sites falls under GDPR regulations that are applicable to us, we agree, subject to any legally permitted exception or extension to respond to access, deletion, rectification, or suspension requests within 30 days of receipt of the request.
Contact Information
If you have any questions or believe that we have not adhered to this policy, please contact us at privacy@thelastark.com. We will use commercially reasonable efforts to promptly determine and remedy the problem.
Last Modified: June 29, 2023
